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Skills

Why you should work with me

Over the years I’ve been a very lucky lady and I had many opporutnities to work with some great clients in various industries. E-commerce, banking, pharmacies, television, tech, development centers – you name it, I’ve probably dabbled in it!

Have a look at my skills below, and if you want to contact me for more information, then go 🙂

Search Engine Optimization (SEO)

  • Technical audit and recommendations

    • Page load time, meta tags (canonical and pagination), sitemap.xml and robots.txt, .htaccess, etc.
    • evaluation of technical needs, recommendations in sync with CMS choice, etc., website migration plans
  • Blogger outreach

    Identifying influencers, press releases and opportunities for PR

  • Backlinks

    Backlinks audit, backlink profile optimization, linkbuilding

Pay Per Click (PPC)

  • Google Ads

    • Display, Search and Remarketing campaigns
    • keyword research, landing page optimization, account maintenance, reporting
  • Facebook, LinkedIn & Twitter

    Ad campaigns on social media platforms

pay per click google ads

Analytics

  • Google Tag Manager

    Setup of the tool, debugging, maintenance

  • Google Analytics

    Setup of the tool, debugging, maintenance, implementation plans

  • Dashboard setup and reporting

Content

  • Content strategy

    for marketing funnel optimization, focus on lead generation (whitepapers, email courses, blogging strategies)

  • Editorial SEO

    content strategy, keyword strategy, landing page optimization, crafting meta title and description tags along with a clean content hierarchy

Marketing Automation

Pardot and Marketo experience

  • Email

    trigger campaigns, drip campaigns (emphasis on lead nurturing), auto-responders

  • Lead Generation

    landing pages, gated content, increasing email database (OptinMonster),

  • Lead Scoring Models

Code

  • HTML and CSS

  • PHP

    Mostly WordPress debugging

  • Python

    Beginner level