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Skills

SEO

  • Technical audit and recommendations

page load time, meta tags (canonical and pagination), sitemap.xml and robots.txt, .htaccess, etc.

evaluation of technical needs, recommendations in sync with CMS choice, etc., website migration plans

  • Blogger outreach

Identifying influencers, press releases and opportunities for PR

  • Backlinks

backlinks audit, backlink profile optimization, linkbuilding

PPC

  • Adwords

Display, Search and Remarketing campaigns

keyword research, landing page optimization, account maintenance, reporting

  • Linkedin

Display campaigns and sponsored content campaigns

  • Adroll

Remarketing campaigns with Salesforce segments

ANALYTICS

  • Google Tag Manager

Setup of the tool, debugging, maintenance

  • Google Analytics

Setup of the tool, debugging, maintenance, implementation plans

  • Dashboard setup and reporting

CONTENT

  • Content strategy

for marketing funnel optimization, focus on lead generation (whitepapers, email courses, blogging strategies)

  • Editorial SEO

content strategy, keyword strategy, landing page optimization, crafting meta title and description tags along with a clean content hierarchy

MARKETING AUTOMATION

Pardot and Marketo experience

  • Email

trigger campaigns, drip campaigns (emphasis on lead nurturing), auto-responders

  • Lead Generation

landing pages, gated content, increasing email database (OptinMonster),

  • Lead Scoring Models

CODE

  • HTML and CSS

  • PHP

mostly WordPress debugging

  • Python

beginner level

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